According to national association of realtors, more than 90% of home buyers make use of the internet one way or the other in their home buying journey.
Now, most of those internet buyers started out with a real estate related searches on search engine.
That means search engines are the biggest referer of prospective real estate buyers and sellers to real estate websites.
There is only two ways in which your website can make it to search engine result front page. You either earn it (SEO) or you pay for it (PPC)
What is PPC?
Pay per click (PPC) is a way to put your website in front of millions of people searching for your services in Google by paying for it.
In other way, it is called paid advertising on Google result page which will give you instant result
What is SEO?
Seo is the process of optimizing your website and building relevant backlinks so that over time you will gradually rank in first page of Google.
Seo requires time and patience to gradually climb the search engine result page (serp) ladder
SEO vs PPC which is better?
Like I said, PPC will give you instant result which makes it ideal for new real estate websites trying to build their brand and generate leads.
- PPC cost more than SEO.
E.g the cost of targeting a keyword like San Antonio real estate with a monthly search of 1000/month is $5 per click.
That means for every visitor referred to you by PPC you are paying $5 to Google and for 1000 visitors you will pay $5000 to Google.
With SEO, with $2,500 you can hit the first page of Google over three to six months period.
Another area is that PPC cost remains constant while SEO cost reduces significantly once you hit the first page.
- SEO will increase your traffic without a corresponding increase in cost
If you are targeting San Diego homes sale with seo, once that keyword goes up, it will take along with it other long tail keywords which will increase your traffic.
But as for PPC to generate traffic from those long tail keywords means increasing your budget to capture those long tail keywords.
So the difference between SEO and PPC is
- SEO is a Long term strategy while PPC is a short-term strategy
- SEO is Less expensive while PPC is more expensive
- PPC gives immediate result While SEO Takes time to give result
- PPC is Ideal for new real estate brands seeking exposure while SEO is ideal for both new and old real estate brands
PPC is the best way to kick starts your real estate marketing because it will give you immediate result with traffic.
But that doesn’t mean you should neglect SEO as it’s a long-term strategy that requires time, knowledge and patience to work.
My final Verdict
PPC should be implemented if you don’t have much search engine exposure or traffic.
But real estate SEO is a most for every agent to implement irrespective of your level in real estate marketing.
What do you think? Leave your opinion on the comment box.