Here in this tutorial, I am going to present you a detailed step by step free guide on the best real estate marketing ideas in 2014 and 2015.
What you will learn here are;
1. How to create an effective marketing campaign with your website
2. How to use blogging effectively as a leads generation tool
3. Real estate traffic generation ideas
- Search engine optimization (seo]
- Pay per click advertising
4. Other advertising ideas
5. Leads generation tips and tools
6. Leads conversion tips and tools
7. Follow up tips and tool
This tactics I will share with you are what is currently in use by top professionals in the industry. Whether you are new in the industry or an old horse, this tutorial is for you.
In this tutorial, I will try to make it as simply as possible and give you all the insights you need to build a successful marketing strategy that works from ground up.
Also in this article, I will try to answer some of the burning questions, some realtors and agents have asked me a number of times which are;
• What is the best real estate marketing strategies
• How do I become a successful real estate agent
• List of the best real estate marketing tool
The success rate of any real estate agent or realtor is dependant largely on his marketing plan and zeal.
In this article, I won’t dwell too much on the psychology of marketing but on the technique of marketing because that is the first thing you should get right before any other thing.
If you are interested on the psychology of marketing, I have already written an article on how to become a successful agent.
In that article you will learn the following;
• How to become a real estate agent
• How to become a successful agent
You can view the article here
Real estate marketing strategy is divided into five main segments which are;
1. Real estate website
2. Real estate blog
3. Traffic generation
4. Leads generation
These segments are what will make your marketing plan whole and healthy.
How to build a creative online real estate agent marketing strategy
1. Get a real estate website
First of all, before you can build a real estate marketing empire on the internet, you need an online office and that internet office comes in the form of a real estate website.
That is what I call your real estate marketing website.
Your first successful marketing campaign starts with getting the right real estate website to showcase your listings, services, brand and expertise online without any hindrance.
In getting the right website, you need a website that will assist you in accomplishing segment 2 to 5 of your marketing plan listed above.
My recommended real estate website: Real Estate wordpress website
Below I have compiled some great articles that will assist you in getting the right website for your business. You can view them below.
Further articles to read on real estate website ideas;
2. Start blogging for your niche
Marketing tips no. 2 is to go aggressively in writing high value and sharable articles on your blog concerning anything that has to do with your niche like the buying process, hotels, news, and politics.
Blogging for your niche is a great way to capture long tail keywords related to your niche market on search engine result pages.
It’s also a great way to capture those keywords that nobody is optimizing for because of its relative low volume search on Google per month.
Below I have compiled a list of articles to help you in your blogging journey.
Further articles to read on real estate blogging tips
3. Real estate Traffic generation
There are many ways in which you can generate real estate traffic online that will convert to sales quite easily.
Here I will only discuss the best of them all that will not just generate huge traffic to your website or blog but will generate quality prospect – people that are either thinking of buying or want to buy.
Those are the kind of traffic you should be looking for and here I will give you the source to getting that traffic.
Below i will give you a list of sources you can use to generate targeted prospects to your site which are;
- Search Engine Marketing
- Real Estate Advertising ideas
i. Search engine marketing
Search engine marketing is by far the most popular and best way of driving targeted prospects to your website.
I won’t say much about search engine marketing because I know you already know what it’s all about.
But in case you don’t know what search engine is, I will just give a brief explanation of what search engine marketing is.
Search engine marketing is a segment of internet marketing that involves the promotion of a website visibility on search engine result pages either by optimization or pay per click (ppc).
Search engine marketing is divided into two which are;
• Pay per click (ppc)
• Search engine optimization
I will discuss each of them below with tips and plans
A. Search engine optimization (SEO) in 2014 & 2015
In 2014 & 2015, search engine optimization (SEO) is not all about link building, anchor test and social signals. It is a combination of onsite optimization, offsite optimization, backlinks and user engagement signals.
There are many factors to consider when optimizing your website or blog for seo which I won’t mention here.
But I will give you a link to study how search engine marketing works in 2014 and 2015 and how to dominate search engines rankings in 2015 and beyond.
Further reading on how to increase search engine rankings
In this article by Servando Silver, you will learn how to rank your website or article on first page of search result pages. You will also learn what works and what does not work currently in SEO.
Click here to ready. Enjoy
B. Real estate advertising ideas
For those of you who don’t have the nerve or time for seo or driving traffic manually.
Here I will give you advice on the list of best advertising outlets you can use for real estate marketing.
Pay Pay click advertising
If you don’t have time and education to embark on search engine optimization (seo) but you have the budget then PPC is the right way to go pending the time you will start ranking on first page of Google search result.
PPC will get you ranking on search engine result pages in no time. Click here to try Google adwords
Below are articles I have compiled to assist you start a PPC campaign in no time
I found this article on Google and after reading it; it opened my eyes on how to run a successful real estate PPC campaign so I decided to share it here to educate you on how you too can run a successful PPC campaign. Click here to read. Enjoy!
Social media advertising
Social media is not a powerful way of generating motivated prospects to your website but it is worth trying.
Below is some information you will need while researching on the right social network to advertise on.
In this article, you will learn the right outlet you need to lunch your social media advertising based on reach, geography and target.
Click here to read this article. Enjoy!
When looking for a real estate advertising outlet, what you should lookout for is an advertising outlet where potential buyers of your property usually hang out or start there property hunt from.
And zillow is one of those outlet where property buyers usually start their property hunt by research the marketing and before finally going to a realtor or agents website for local information.
So, advertising your services on zillow will expose your business to potential buyers who are ready to buy.
Click here to try zillow.
Go aggressive with Guest blogging
Guest blogging is a great way to farm your niche, promote your brand and ultimately drive lot of targeted prospects to your website or blog.
A lot of agents make this erroneous mistake of always posting on their blog all the time thinking that doing so will increase their traffic and brand.
Posting on your blog all the time is good if you already have the audience and traffic, but if you are a new agent with little audience and traffic, then guest posting on your towns related blog and website is a great avenue to eat out of their audience and traffic.
Read more about Guest blogging
Create a YouTube channel
YouTube is a great way to drive traffic to your site and create awareness to your listings. YouTube videos are more engaging and sharable than articles.
Because of this, visitors spend more time watching YouTube videos than reading content.
Below is an article that will assist you in creating a captivating YouTube video for you listings.
In this article you will learn how to make a viral video of your listings that will attract social shares.
Click here to read this article. Enjoy!
Creating a great video isn’t enough; it has to be seen before it can go viral. Here are 4 ways you can optimize your videos to rank on first page of both Google and YouTube search pages.
Click here to read this awesome article. Enjoy!
4. Leads generation (Email list building]
Now after getting lots of targeted traffic to your website or blog, your main challenges now will be how to convert those visitors to leads for follow-up purpose.
To be able to convert your visitors to leads you need tools and email list building strategies. If you don’t have a solid leads generation strategy (email list building strategy] then you have just wasted all the traffic and resources you poured into your marketing efforts to get to this stage.
You only stand a higher chance of converting only those prospects you have their contact information to sales.
Tools for leads generation
Agent bizzup website comes with basic tools you need to convert all your visitors to leads.
With agent bizzup website, you don’t need to worry about converting your visitors to leads anymore because it already has the tool to take care of that.
It also comes with tools to track each leads generation form performance, leads activity on your website, contact relationship management (CRM) tool at its backend and email marketing tool all in one place.
Click here to check them out or here for my in-depth review of their website. Enjoy!
As the name suggests, this leads generation tool is a monster when it comes to lead generation.
It comes in different forms of lead pages like exit intent form that pops up when visitors are about leaving your page and lots more.
With optin monster leads generation product, you don’t need to worry about converting your visitors to leads anymore.
It helps you to target your visitors more specifically, monitor each forms performance and schedule your leads on email campaign based on the leads intent.
This will greatly increase your email open rate and click-through rate.
Click here to check them out. Enjoy!
5. Leads conversion
Leads conversion is where the money is and it’s the final stage of any real estate marketing ideas. In this segment, I will give you tools and tips on how to run a successful follow-up marketing campaign.
Products to run a successful follow-up campaign
When it comes to conversion of leads to sales, email marketing is the king among the park.
It has the highest open rate, click-through rate and conversion rate when compared to other forms of conversion tools.
Email marketing is a most for every real estate agent to embark upon.
You can neglect other forms of follow up but if you neglect email marketing as a follow up strategy, then you will be on the losing side.
My recommended email marketing tool
If you are looking to lunch a successful email marketing campaign that includes drip email, newsletter, then getresponce email marketing software is for you.
Getresponce comes with many real estate templates to choose from with the ability to customize it to your test.
You can segment your contacts and lunch email campaign that targets each contacts.
You can also track and test the performances of each of your campaigns.
Click here to try getrespnce email marketing software. Enjoy!
Below are free tutorials that will enhance your email marketing technique.
In this article, you will learn the basics of setting up an effective drip email marketing campaign that works.
The free tutorial is in infographics and very easy to understand and implement.
Click here to view this tutorial. Enjoy!
In this tutorial you will learn all you need to know about email marketing including tools and how to implement a successful email marketing campaign with recommended tools.
Click here to read this tutorial. Enjoy!
Social networks marketing
Social network is another strong means of follow up but its not as strong and reliable as email.
Below are a great blog I came across that educated me on how to follow up my leads on social networks.
Those guys over there in wishpond compiled 21 tips on how to follow up your leads on social media with recommended tools.
Click here to read this great article. Enjoy!
Depending on the type of lead capture form you used to get the contact details of a prospect.
Calling the prospect later on during the day is a great way to build rapport and start a long-lasting relationship.
If the lead signed up before viewing more details on any of your listings, then it is recommended you call that prospect immediately or 10 to 15 minutes after the prospect has viewed the listing.
Here is a thread on www.realestatewebmasters.com that portrayed the importance of calling your leads immediately they registered to view more details on any listings on your website
This great ideas and strategies listed above will make you dominate the internet marketing niche.
But it won’t come immediately because it will require time to mature and germinate.
So what do you think? What have been your greatest and best marketing tips?
We would like to hear from you. Please share it on the comment box.